Kedemay Weyane, Mekelle, Tigrai
Monday - Saturday : 02.30 - 11.30 ET
+251 (0) 342 405 095 / 76 96
+251 (0) 342 405 069 / 51 13

Core Values


Our Core Values are Our Strength

Integrity

Encompasses ethical conduct, transparency, fairness, and a commitment to complying with regulations to build and maintain trust. Upholding these principles is crucial for the long-term success and reputation of the financial institution.

Efficiency

Effective and streamlined use of resources, processes, and technology to provide financial products and services in a timely, cost-effective, and customer-centric manner.

Accountability

Taking responsibility for actions and decisions, ensuring compliance with laws and regulations, maintaining high ethical standards, and being answerable to customers for the quality and outcomes of services provided.

Priority for women

At Adeday Microfinance, by prioritizing women as a core value, we not only enhance our organizational culture but also contribute to a larger societal shift toward equality. Together, we build a workplace where talent knows no gender and success is measured by collective achievement.

Trustfulness

At Adeday, we understand that trust is the foundation of every meaningful relationship. We are committed to embodying trustfulness in all our interactions, fostering an environment where integrity, transparency, and reliability are paramount.

Commitment

Holistic approach that prioritizes excellence, reliability, ethical conduct, and the establishment of lasting connections. This commitment is vital for building a positive reputation, retaining customers, and achieving sustainable business success.

Transparency

At Adeday, we recognize that transparency is the cornerstone of trust and open communication. We are committed to upholding a culture of transparency that permeates every aspect of our organization, from decision-making processes to interactions with our stakeholders.

Fair Treatment

At Adeday, we are driven by the fundamental belief that every individual deserves to be treated with dignity, respect, and fairness. We are steadfast in our commitment to serve everyone equally, recognizing the diversity of our global community.